As a space developed by FORTIFIED architecture and Dutton Development, 9-17 N Clinton @ Division St, this 10,400 space (excluding basement) is a reclaimed historic building turned mixed-use with a restaurant, daycare, fitness center, and residential units.
This space will symbolically emulate the rebirth of the mythological phoenix rising from the ashes vibrant and renewed. The story of the Phoenix Club transports us back in time to a lively downtown billiards club in an up-and-coming shopping district.
This part of downtown Rochester was once full of life and possibilities. Thanks to the present day revitalization initiatives, it will once again evoke the spirit and vitality that made this area the place to be.
In order to reflect the robust history of this space, existing elements will be given new life as a nod to what once was. The spirit of the original Phoenix Club will be renewed by contrasting dark colors and simplicity in shape and form, with modern elements and a biophilic approach to color and texture. This will modernize the space and breathe life back into a forgotten piece of Rochester. The feeling this space will evoke is a nod to the past and a glimpse into the bright future of this multifaceted neighborhood.
